Martech conference in Boston from September 16-18 at the Hynes Convention Center
Monetization Pursuance Index (MPI) to measure social engagement
We developed the ‘Monetization Pursuance Index’ (MPI) a Key Performance Indicator index for Social Media to better understand social media engagement. This specific KPI allows commercial brands to determine if their social media engagement has achieved a level, in par with a level of Social Trust with the customer, and an environment for a monetary
Top 20 CMO priorities in 2019
Innovation guardrails for the the Chief Marketing officer and the C-Suite should evolve it's thinking of the eventualities we are amidst. These are critical to business success and a rise in the NPS scores - the telling tale. The rise in technology innovation and smartphone proliferation has given rise to a new demographic - genY
How to use WhatsApp for Business?
WhatsApp is by far the world’s most popular messaging platform. With over 1.5 billion active users, the Facebook-owned service is one that businesses can’t ignore as a potential connection point to customers. Check it out here. I have been using the non-business WhatsApp iOS version for a few years now and just love its functionality
Gamification infused loyalty, Lifetime Pass flash deal – Olive Garden
Flash deal from Olive Garden – a Life time pass. Behavioral marketing campaign
Hubspot Free CRM plus Free email – Startup deal
Free CRM with Free email
Slack & Agile meet regulated industries, hands over encryption keys
Slack available for regulated industries
Marketing Automation Governance Secrets
Marketing Automation Governance
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