While I was thinking about this I decided I would pen this crucial divergence that often results in conflicting results for the digital marketing group. The interplay between e-commerce and Digital Marketing came up in a conversation with Rob Swint, Director of Marketing @ Endeca, which by the way has a superb enterprise search product.
Behaviour Targeting Targeted
Ok, Behavioral targeting has been in the news and apparently is under further scrutiny as 10 consumer *and privacy organizations* (list below) on September 1, called on congress to enact legislation limiting and preventing behavior targeting and tracking. What is out there? – There are onsite advertising decision providers like Omniture, Audience Science etc? After
Integrated Web Campaign
Ok, all you Digital Marketing gurus, Product Managers and Campaign Managers take heed. An integrated campaign means that all e-vehicles ( excluding TV, Radio, mail, etc) will be used for a specific product campaign and weight measured for the campaign success . When finalizing the marketing brief and sending it across for governance approval there
How is Bing compared to Google
There are some initial differences which are slowly becoming apparent. Before you rush to optimize for Bing, keep in mind the Bing algorithm is still being tweaked however below are some of the early differences I have found. 1. Bing appears to give less priority to Keyword Density. 2. Bing seems to give less priority
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