How to Apply Data Governance Part of tall order of data governance Google analytics or any other enterprise analytics platform you may have it is imperative you have a plan for analytics and tagging. For Web analytics and data governance to be successful, it should be an ongoing and cadenced activity. Here are key steps
Google solves for domain name variations making tagging governance simpler
Google delivered a pleasant surprise today for this long desired change. No more https, http, www, etc. It is now simply digitalbrine.com. If you are a Google Analytics user, Google search console user or a Tagging and Web Analytics Reporting enthusiast, you should be very happy. We should now be able to safely & enthusiastically
Tagging governance – Digital COE
Tagging governance & policy resides in the Digital Office under a Digital COE program alongside learning, how-to, best practices buckets Step One – Identify What Tags/Pixels Need to Stay and What Needs to Go Here we list out all tags found in the tag audit and inventory. It helps as well to define who internally
Tagging Management and Implementation
So, what the heck is a is a tag/pixel anyway? – A tag (or often called pixel) is a short snippet of javascript (code) that does something on your website. In the context of marketing/advertising tags and pixels, they are often collecting some information about the visitor to a website and their behavior on the
The Quest to deliver Customer Personalization – Marketing & Technology
Brands have to identify and understand each and every customer Ever been to a restaurant where they know you by name? and the waiter happens to know your preferred drink of choice and like magic brings it to your table while you are getting seated. The ‘Cheers’ kind of experience for those of us who
The Quest to deliver Customer Personalization – Marketing & Technology
Brands have to identify and understand each and every customer Ever been to a restaurant where they know you by name? and the waiter happens to know your preferred drink of choice and like magic brings it to your table while you are getting seated. The ‘Cheers’ kind of experience for those of us who
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