This is a great illustration of the Digital Marketing intersections and transits, I thought I would share. It provides the larger picture for strategic marketing technology investment decisions and marketing strategies Courtesy: Gartner
5 Brand Marketing Tips & Practices
Best Practice #1: Authenticity Rules Storytelling should convey not only what a company does, but also who a company is and improving brand storytelling involves tapping into the power of emotions. Good, authentic storytelling makes people feel, and feelings lead to sales because buying is personal. Logic keeps decision-making on an even plane while feelings cultivate brand
The evolution of Programmatic Bidding
One place where this ad spend is going is programmatic – using audience data and technology to tailor your marketing to the right person, at the right moment, in the right context Unless you’re deep in the ad tech weeds on a daily basis, it’s easy to become overwhelmed by the industry’s perpetual changes. For those who
Leverage Patient & Customer Journey Maps with a Healthcare CRM
Understanding why customers behave the way they do can be extremely valuable for organizations. In fact, companies that focus on how and why customers make decisions and interact with businesses, also known as the customer’s journey, reap over 50 percent greater return on marketing investment than those who do not. Any industry can benefit from
Integrated Marketing Strategy for Healthcare brands
A must read for healthcare & hospital marketers. Today’s healthcare landscape is dynamic and rapidly changing. Shifting federal and state policy mandates, new care delivery models, the informed patient, downward pressures to reduce costs, and the promise of technology to better connect care and treat disease proactively are creating a unique inflection point unlike anything
2018 Digital Marketing Strategy Planning for Hospitals & Healthcare
Follow this checklist to stitch a winning healthcare marketing plan. Even if you’ve outlined your digital marketing strategy for 2018, there’s still time to fine-tune and optimize your yearly marketing plan! Answer the following questions, first – Paid Media – Are you making full use of your paid media? Earned media – Do you have
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