We developed the ‘Monetization Pursuance Index’ (MPI) a Key Performance Indicator index for Social Media to better understand social media engagement. This specific KPI allows commercial brands to determine if their social media engagement has achieved a level, in par with a level of Social Trust with the customer, and an environment for a monetary
Customer service defined by Seinfeld
No one can explain customer service better than Seinfeld - <iframe width="560" height="315" src="https://www.youtube.com/embed/aCx57NEELqk" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
Competition – Agassi on Boris Becker
Top 20 CMO priorities in 2019
Innovation guardrails for the the Chief Marketing officer and the C-Suite should evolve it's thinking of the eventualities we are amidst. These are critical to business success and a rise in the NPS scores - the telling tale. The rise in technology innovation and smartphone proliferation has given rise to a new demographic - genY
Top 3 customer experience must do’s for a brand redesign
Every device may it be a phone, tablet, a pc or mac is utilized by a user in a different manner depending on where one is in their customer journey during the interaction. The digital search journey for a purchase most often begins on a phone and is most often completed on a computer, particularly
eCommerce online-offline and seamless discovery to purchase experiences
With almost a 100% return on Alibaba and Tencent for the year 2016 it becomes abundantly clear their destinations were drawn up with no early pressure of an earnings economy and on a blank virgin canvas. Both companies own almost exclusively every product discovery channel the consumer would come into contact with. The journey is
You must be logged in to post a comment.