Research has shown, integrating Social Media with Email is increasing email consumption. The use of Ratings and Reviews embeds within email marketing messages take advantage of the natural sharing behavior every human being possesses. This strategy has resulted in higher open rates, click through rates and conversion rates. It has also led to higher social
Microformats fast becoming a must for Digital Marketing
Digital Marketers have begun to leverage the use of microformats. The microformats standard over RDF is becoming the preferred way for integrated digital marketers to work with their IT departments to unlock the secrets of microformats and harness its benefits. What are Microformats? Microformats (μF) convey metadata to search engines in a format which can
Integrated digital marketing campaign
A clever integrated digital campaign and one of the most creative and slickest global campaigns built around the World Cup hysteria is underway. Budwesier, with a dedicated You Tube channel combined with a part reality show built around 32 contestants representing the 32 teams in the World Cup; their musings airing on the You Tube
What does the Caffeine Update mean for Marketers?
The Caffeine update was brought upon by the inability of real time search in Google. Twitter and Facebook were extensively used in Iran during a political crisis last year; a number of news sites were banned. Search engine results could not keep pace with real time developments. As a result, Google now leases an API
Massive Google update being rolled out
Google has removed the sandbox for developers and word is, that the caffeine update will initially roll out to one single datacenter and then populate the other datacenters “after the holidays”. Anyway, my expectation is that the 2 major updates to make the most impact shall be ‘real time news events‘ and ‘twitter updates’. The
Social Media Listening Platforms
UPDATE 08/16/2014: The Radian6 acquisition by Salesforce has propelled the listening offering into a mighty contender with a Salesforce Marketing Cloud coupling it with publishing (Buddy Media), email (Exact target), Ad buys (Social.com) and just this week the acquisition of RelateIQ, a big data player puts it ahead of the pack. Another project oriented noteworthy listening
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