CAPABILTIES
WHAT FEEDS OUR REWARD CENTRES?
Innovative digital solutions in insurance, financial services and retirement, connected and curated experiences, solutions, design thinking infused and fresh baked prototype finalists
>200 digital capability projects
We apply ourselves to comprehend your goals during a knowledge transfer session. This lays out for us the vertical landscape, the competition and where your organization fits in the competitive landscape. It gives us a great grounding into your business and provides us a great jumping off point
YOUR OBJECTIVES
We move on to the objectives next. These would be the KPI’s you may be hoping to achieve. These objectives could be digital, social, content or even a marketing automation platforms you may be considering to add to the marketing technology stack. We shall work with you to align the objectives strategically with your campaign, business and company goals.
Results & ROI
ROI is critical. It reflects the marketing spend. While most of the paid spend is now shifted to digital and social the owned spend should consistently show an upward trend. It is a time to learn and optimize. It is also time to optimize the media mix and tweak the demographics. This is a consistent exercise. On a dashboard when the KPI’s are visible, a feeling of accomplished is definitely allowed.
Brand | Social | Digital campaigns | Search
Ask us about brand creatives, brand messaging, brand voice, brand awareness and brand amplification campaigns. We provide consulting services and help develop robust smart spend digital marketing programs with online-offline connectivity.
PRODUCT DEVELOPMENT & INNOVATION
Our roots immersed in innovation and marketing, we work with some clients on developing new products collaboratively or as part of a ‘proof of concept’. We consider each of these endeavors as a startup and follow the ideation to rapid prototyping phases using a lean and agile product development life-cycle methodology using concept definition, market testing, design, and development.
DESIGN THINKING, PRODUCT INNOVATION & REVEALING WORKSHOPS
If you haven’t, ask us about our design thinking workshops. These workshops expose and highlight internal human capital leading to new product discovery, new customer experience journeys visually defined with journey mapping. These workshops are extremely popular and are a first come first serve.
BRAND, DIGITAL & SOCIAL MARKETING CAMPAIGNS & CONTENT STRATEGY
An integrated campaign in an omni channel landscape and global. That is some precision and fun executing, especially the nuances of the non US platforms and how they behave. We will work with you on your marketing campaigns as a creative, design, development and a service partner. Having the leeway to strategically align, execute and be able to partner with the client on results and next steps is based on trust which we strive towards
A MARKETING TECHNOLOGY STACK we
recommended in 2018
Note: There are many other supporting platforms part of the tech stack, not show here
Give us a shout
MPM
Marketing Performance Measurement
Dashboard Data Visualization
CRM
Customer Relationship Management
WEM
Web Experience Management
Marketing Cloud Suite
DMP
Marketing Automation Social Media
Omni Analytics & Attribution
Data Science Predictive Analytics
DAM
Digital Asset Management
CDN
Content Delivery Network
We develop digital governance standards
Give us a shout
Brand governance
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved.
Social media governance
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved.
Digital governance
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved.
Content guidelines
Entrepreneurial activities differ substantially depending on the type of organization and creativity involved.
AR/VR for your marketing campaigns
We love AR, VR is still not at the sweet spot yet. We have great industry marketing insights on customer demographics and ethnographics.
INNOVATION SURPRISE – ALEXA
Alexa skills was one the the more innovative pieces of work we did. The voice of the customer does challenge us to innovate with new and fast emerging ways. We delivered an app of sorts which proposed to perform gymnastics with a quote engine. There are creative use cases for Alexa, the natural language processing AI was fun.
Liberty Mutual, Nationwide, Cigna, Allianz, Farmers all have solutions in play leveraging Alexa skills.
Social tokens, Blockchain and Trust
Content has been hit hard. There has been a breach of trust. There are influencer networks spawning with Steemit type models, where the payment is tokenized. For B2B marketers the influencer pool which contributes to its earned media bucket has morphed into these pools.
We work with B2B to hit the reset and help reconnect.
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