Every device may it be a phone, tablet, a pc or mac is utilized by a user in a different manner depending on where one is in their customer journey during the interaction. The digital search journey for a purchase most often begins on a phone and is most often completed on a computer, particularly for larger purchases. As digital users get mature in their ecommerce buying behaviour, the phone will continue to play a dominant role in the entire journey.
Countries such as China and India have almost skipped the computer entirely, much akin to skipping landlines for telephonic conversation via mobile phones.
Preparing copy for a mobile phone is much different than it is for a tablet and a computer. The phone is task oriented and the copy should reflect this distinction. We typically collaborate with the client content strategy team to align and create copy and media for the various device specific touchpoints during the customer purchase journey.
We deploy a 3 T philosophy when performing a inventory sweep of your website or a new website you may be considering.
a. Text
b. Tasks
c. Tools
We work with your analytics team to glean trends and unique user behaviour we should be vary of user behaviour from your web analytics and attempt to isolate trends.
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